or Communication Process Management. CARDA Consultancy advises and engages all market players in the process of trading a company to achieve extensive media coverage and investor interest. Moreover, CARDA supports public listed and de-listed companies and companies in need of temporary operational support prior to flotation. This requires proper communication and carefully considered strategy 

CARDA Consultancy provides:

• consultancy in the run-up to a company’s flotation: IPO, pre-IPO, private placement on NewConnect by means of venture capital and private equity funds;

• drafting and dynamically managing information policy and long-term communication strategy;

• maintaining a press office and assigning a account-dedicated spokesperson;

• raising profile in financial journals and publications, business periodicals, trade portals, TV and radio.

• identifying and organising shareholders’ meetings with potential investors, preparation and implementation of national and international road-shows;

• crisis management – litigation, bad publicity, hostile takeovers, force majeure and rebranding.

• maintaining company worth even in declining markets;

• organisation of press conferences:

• full technical and ‘moral’ support of the management team and briefing on current issues before public appearances.

• company positioning in capital markets on the basis of complex criteria, including strategy, comparative analysis, and SWOT analysis;

• formulation and implementation of complex marketing campaigns aimed at generating demand for public issue shares.

• word of mouth marketing and PR networking – invaluable in generating interest for private issue shares.

• parallel financial PR and product marketing, which allows for recurring cost reduction of both these types of campaign:

• implementation of sponsor strategies and Corporate Social Responsibility;

• modelling visual identity and Corporate Identity creation;

• Internal PR – organising internal meetings, advising on internal company communication, increasing motivation, confidentiality protection, external relation policies including unforeseen crisis situations;

• training in delivering presentations and public addresses; implementation of training sessions for Board Members and management team;

• determining the structure and content of Investor Service;

• media and competition monitoring;

• identification of journalists, stock exchange analysts and financial institution representatives interested in the company’s trade sector

• brand awareness building in financial markets.